Is the sports industry getting the best out of blockchain?

While there is undoubtedly some potential for the sports industry to embrace blockchain technology, thus far it’s been marred by controversy and even criminality.

To find out how things can improve, I have been in conversation with industry commentator Pet Berisha of the Sporting Crypto newsletter. He is an optimist of the space but knows a poor product when he sees one. He highlights some areas where crypto brands might be able to provide more significant value to sport.

In addition, I have put together an article that serves as both a guide to help sports fans not get ripped off and calls for regulators and sports institutions to do more to protect sports lovers.

If this is of interest to you, you can read it on Medium: sustainingsport.medium.com
Or find it directly here on this website: sustainingsport.com/articles