Purpose before profit - a radical new vision for football

When it comes to books about sport, Radical Football is perhaps in a category all of its own. One-part biography, one-part documentary and one-part call to action.

It is a pleasure to have the author Steve Fleming on the podcast to discuss the life of Jürgen Griesbeck and the story of Football for Good. We delve into the complicities of managing a relationship with both resource- and controversy-rich FIFA, what led Steve to set up the inspiring Kick4Life in Lesotho, and where Sport for Development can go from here.

The book finishes with a hopeful vision for football's future, one that puts purpose firmly ahead of profit as the main value to be leveraged. It’s a vision that, if successfully materialised, would redistribute more of the value of the beautiful game back to those who play it and provide a powerful vehicle for social development. It’s a vision worth working towards!